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06-15-1993 Regular MeetingMIAMI SHORES VILLAGE REGULAR COUNCIL MEETING JUNE 15, 1993 The regular meeting of the Miami Shores Village Council was held on June 15, 1993, at the Miami Shores Village Hall commencing at 7:30 p.m. with the following members present: Present: Also present: Mayor Heffernan Steven J. Johnson Robert Cook Richard Fernandez Michael Boyle Tom Benton William F. Fann Scott W. Davis ITEM *1 MINUTES Mr. Johnson moved approval of the minutes from the Regular Council meeting of 6/1/93. Mr. Boyle seconded the motion and the vote was unanimous In favor. Mayor Heffernan acknowledged receipt of the minutes from the following meetings: Search Committee 5/10/93, 5/17/93, 6/7/93 Code Enforcement Board 5/6/93 Planning and Zoning Board 5/27/93 ITEM *2 DISCUSSION AND POSSIBLE ACTION REGARDING THE PURCHASE OF VARIOUS ITEMS FOR THE POLICE DEPARTMENT FROM FORFEITURE FUNDS. Mr. Benton reviewed the request and stated that the total of the request Is $39,191 for the following Items: (1) Hurricane Related Equipment (2) Criminal Investigation/ Surveillance Equipment (3) Criminal Investigation/Computer Voice Stress Analyzer (4) Secondary Weapon (Carbine/ light rifle) (5) Emergency Driving Training Program (6) Crime Watch/D.A.R.E./Crime Prevention Slide Protector (7) Bicycle Patrol TOTAL $ 3,552.50 $ 889.01 $ 7,515.00 $21,022.00 $ 3,825.00 $ 574.90 $ 1,813.00 $39,191.41 Chief Zoovas spoke In detail about the requests In response to questions from Council. Mr. Cook and Mr. Fernandez spoke In favor of bicycle patrol. Mr. cook moved approval. Mr. Boyle seconded the motion and the vote was unanimous In favor. ITEM *3 A RESOLUTION OF THE MIAMI SHORES VILLAGE COUNCIL ESTABLISHING A COMMUNITY DEVELOPMENT AND MARKETING DEPARTMENT TO BE ADMINISTERED BY A DIRECTOR THEREOF WITHIN GENERALLY ESTABLISHED GUIDELINES. Mayor Heffernan read the caption of the resolution. Mr. Fernandez explained the resolution and the background of the Item. He reviewed the opposition to a marketing program and answered the opposition. He also suggested $75,000 for a first year budget for the Marketing Department. Mr. Fernandez reviewed statistics of the age of the citizens and availability of homes In the Shores. He spoke about ways to evaluate the effectiveness of the proposed marketing program. He spoke about what Miami Shores has and who to market it to. Mayor Heffernan asked for public comment. Sixteen residents spoke In favor of the protect and two residents were In opposition. Mr. Johnson stated that many people don't know that Miami Shores exists. He spoke about DRB and stated that things that didn't work 10 years ago may work now because Miami Shores has changed and the Village needs a professional to market it. Mr. Johnson moved to adopt the resolution that Is before Council. Mr. Cook seconded the motion stated that he supports the hiring of an individual If It Is put In the budget and the funds are available. He stated that other departments come first. He suggested that the Council direct the Village Manager to develop goals and objectives for the Department. Mr. Boyle complemented Mr. Fernandez on his presentation and discussed the following questions: What Is the problem to be solved What is going to be promoted What is the target market What Is the cost Involved Mr. Boyle stated that there Is not a major problem In the Shores and that the Council must have the finances and the details before the budget hearings. He stated that he projected that the cost would be $100,000 for each of three years. Mr. Boyle stated that the residents have to promote the community. Mayor Heffernan spoke about the cost of what the protect will cost and that It would take significant property value Increases to pay for the project. He stated that there are tremendous free resources available to be utilized and that this Is not an emergency issue. He spoke about how competent the Village staff Is and the time that the Village Manager will have to market the Village. Mayor Heffernan stated that downtown Miami Shores is a zoning Issue not a marketing Issue. Mr. Fernandez stated that the Chamber of Commerce doesn't have the resources or manpower to market the Village. He stated that Miami Shores has a problem. Mayor Heffernan stated that $75,000 will not solve the problem. The vote was taken and was as follows: Fernandez - Yes Johnson - Yes Cook - Yes Heffernan - No Boyle - No The motion to adopt the resolution passed. Mr. Cook stated that it Is not the staff's responsibility to put together a balanced budget, it Is the Job of the Council. Mr. Cook moved to fund the Department created by the Resolution in the amount of $100,000. Mr. Johnson seconded the motion and the vote was as follows: Fernandez - Yes Johnson - Yes Cook - Yes Heffernan - No Boyle - No ITEM *4 ANNOUNCEMENTS Mayor Heffernan read the announcements. ITEM *5 PUBLIC COMMENTS Mr. Bob Blum: Ms. Betty Lasch: Mr. Mike Maguire: Mr. Charlie Smith: Mr. Prospero Herrera: Mr. TF Chambers: Mr. Ed Harrigan: Spoke about a party at the Club. Realtors are not looking to the Council to advertise houses to purchase. Spoke about various Items. Spoke about Miami Beach Development Corporation. Community Development Is Important. Invited Council to N. Dade Chamber breakfast. Spoke about shopping malls. ITEM *6 COUNCIL COMMENTS Mr. Cook spoke about youth efforts at his church and In the community. Mr. Johnson spoke about events In the community. Mr. Boyle spoke about volunteers in the community. Mayor Heffernan stated that Miami Shores Is a good community and he urged the public to tell someone about it. ITEM *7 ADJOURNMENT The meeting was adjourned at 10:44 p.m. By: Scott W. Davis Village Clerk 6211' 0?' William J. effe an Mayor