07-22-1987 Budget Workshop MeetingBUDGET WORKSHOP
MIAMI SHORES VILLAGE COUNCIL
JULY 22, 1987
The Budget Workshop scheduled for Wednesday, July 22,
1987, commenced at 7:03 p.m. to review the Public Works and
Recreation budgets and to Introduce a public relations cam-
paign budget. The following members were present:
Mayor Spero Canton
Stephen K. Loffredo
Robert S. Butler, Jr.
Karen Kirby
Marty Stofik
Also present: EIIy F. Johnson, Village Manager
Gall Macdonald, Finance Director
Other Staff Members
WASTE
Mrs. Stofik discussed use of garbage bags as an option
to garbage cans. Mayor Canton inquired about recycling to
offset fees. Mr. Tom Benton, Public Works Director, advised
the Council that a study had been done which reported it was
not cost effective. Mr. Loffredo requested a copy of the
study.
Mrs. Stofik moved to approve the Waste budget as pre-
sented. Mr. Loffredo seconded and it passed unanimously.
PARKS
Dr. Butler made a motion to approve the budget as pre-
sented. Mrs. Stofik seconded. Mayor Canton questioned plans
for beautification. Mr. Benton advised that the $5,000 bud-
get Is for the purchase of approximately 40 trees to replace
damaged ones throughout the Village. No new projects are
planned.
The motion to approve was passed unanimously.
STREETS
Dr. Butler questioned the significant increase In travel
and per diem. Mr. Benton stated there was a need to provide
additional training for mechanics due to sophisticated
mechanical technology. He proposed sending mechanics to
service schools and factory training to enable them and the
supervisors to properly diagnose and become more than parts
changers. He further stated that reduction In the police
fleet would not affect his need for an additional mechanic.
The present number of staff are not adequate to provide
necessary routine scheduling of motor vehicles and preventive
maintanence. Mr. Johnson stated he would have a number of
police cars needed by the end of the budget process.
Dr. Butler made a motion to approve the budget as pre-
sented. Mrs. Stofik seconded and the motion passed unani-
mously.
ADMINISTRATION
Dr. Butler made a motion to approve the budget as
presented. Mrs. Stoflk seconded. She asked for clarifica-
tion on violation notices sent by Public Works Instead of
Building and Zoning.
Mr. Benton explained that the Department will clean up a
raw garbage site after notification by the driver or super-
visor. The property owner Is then charged $100. These vio-
lations are so frequent that it is controlled more effi-
ciently by Public Works.
The motion to approve the budget was passed unanimously.
RECREATION
Dr. Butler moved to approve. Mrs. Stoflk seconded. Mr.
J.D. Varney, Recreation Director, recommended a new Community
Center bus and advised of changes in staffing. He proposed
changing 2 part-time position lifeguards to a full-time Head
Life Guard position, adding an Assistant Athletic Supervisor
position to provide supervision and continuity of scheduling
and to serve in the capacity of the seasonal Head Counselor
thus eliminating that part-time position.
There was much discussion by the Council and residents
on $9,000 for a Jacuzzi. Dr. Butler stated maintaining and
replacing were higher priorities than new Items. Mrs. Bess
Carnegie presented a petition with 237 signatures requesting
its purchase. She and several residents emphasized the
therapeutic benefit of the Jacuzzi for all ages.
Mr. Loffredo made a motion to approve $43,000 for a new
bus and Its insurance and $9,000 for a Jacuzzi. Mrs. Kirby
stated she would second the motion providing she could amend
the motion to Include $9,000 for air conditioning. Mr.
Loffredo agreed and Mrs. Kirby seconded. The motion did not
pass on a 2/3 vote with Mrs. Stoflk, Dr. Butler and Mayor
Canton dissenting.
Dr. Butler made a motion to approve the amended budget
which included renovation schedule to replace carpeting for
$3,000, replace a 5 ton air conditioning unit for $2,900 and
re -upholstering furniture for $1,200. Mrs. Stoflk seconded
and it passed unanimously.
There were many public comments on control of Recreation
grounds for use by residents only. Mr. Johnson stated he
would provide the Council with proposals to handle the
problem and provide some alternatives to the transportation
problem.
The motion to approve the Recreation budget as amended
was passed by a 3/2 vote with Mrs. Kirby and Mr. Loffredo
dissenting.
The meeting recessed at 9:00 p.m. for a 15 minute break
and reconvened at 9:15 p.m.
PUBLIC RELATIONS CAMPAIGN
Mayor Canton introduced Rondda Edmiston, Eileen Marcus
and Ana Bischoff of Marketing Mix -Mixed Media who presented
their marketing campaign for Miami Shores. An external
campaign Is targeted to attract new residents and create a
new Image. It will focus on media and special events. An
Internal campaign will focus on Information and a return a
sense of pride among residents.
Mayor Canton stated $4,500 in pledges had been received
from local realtors and members of the Chamber of Commerce.
He requested approval of a $30,000 budget to include a $500
monthly retainer for Marketing Mix.
Dr. Butler requested more time to study the proposal.
Mrs. Stoflk made a motion to approve a campaign, in concept
only, with a $30,000 budget of which 50% would be supported
by the VIIIage from portions of Its other existing operating
funds with similar activities. The other 50% would be from
the private sector. VIIIage funds would not be released
until matched by the private sector.
Mrs. Kirby seconded and the motion unanimously.
Mrs. Stoflk requested Council members review the new
resident letter and provide recommendations.
Mr. Johnson announced he had approved a study with the
engineering firm, Ludovici and Orange, on the cart shed.
The meeting adjourned at 10:15 p.m.
ATTEST: Elly F. Johnson
Village Clerk
By: -611-41/
Aria Clayton
Deputy Village Clerk