R-2023-08RESOLUTION NO. R-2023-08
A RESOLUTION OF THE VILLAGE COUNCIL OF MIAMI SHORES
VILLAGE, FLORIDA, APPROVING AND ADOPTING THE
PROGRAM FOR PUBLIC INFORMATION ("PPI") DOCUMENT,
AND FLOOD INSURANCE COVERAGE IMPROVEMENT PLAN;
AUTHORIZING VILLAGE OFFICIALS TO EXECUTE AND
IMPLEMENT THE NECESSARY DOCUMENTS AND PROGRAM
PLANS; AND PROVIDING FOR AN EFFECTIVE DATE.
WHEREAS, in October 2000, the Miami Shores Village (the "Village") qualified for
the Community Rating System (CRS) Program, a component of the National Flood
Insurance Program (NFIP); and
WHEREAS, the CRS reduces flood insurance premiums for residents and
businesses; and
WHEREAS, the Village desires to mitigate flood damage in the community by
establishing an effective program for providing pertinent flood-related information to the
community; and
WHEREAS, the Village Council (the "Council") created the Ad Hoc Program for
Public Information Committee, which is comprised of both key staff members from
pertinent departments as well as community stakeholders representing pertinent
professions in the Village; and
WHEREAS, the Ad Hoc Program for Public Information Committee has developed
a PPI Document which includes a Flood Insurance Coverage Improvement Plan
("FICIP"); and
WHEREAS, the Council desires to approve and adopt the PPI document and FICIP
in substantially the same form attached hereto as Exhibit "A;" and
WHEREAS, the Council finds that this Resolution is in the best interest and welfare
of the residents of the Village.
NOW, THEREFORE, BE IT RESOLVED BY THE VILLAGE COUNCIL OF MIAMI
SHORES, FLORIDA, AS FOLLOWS:
Section 1. Recitals Adopted. The foregoing recitals are incorporated in this
Resolution as if fully set forth herein and made a part hereof by reference.
1
Section 2. Approval. The Village Council hereby approves and adopts the PPI
document and FICIP in substantially the same form attached hereto as Exhibit "A."
Section 3. Authorization. The Village Manager or designee is hereby
authorized to execute and take any and all steps necessary to implement the
purposes of the PPI document and FICIP and this Resolution.
Section 4. Effective Date. This Resolution shall become effective immediately
upon its adoption.
PASSED AND ADOPTED this 17th day of January2023.
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APPROVED AS TO FORM:
MAN COLE+ BIERMAN P.L.
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TO: Mayor and Council
FROM: Lazaro Remond, Neighborhood Services Director
VIA: Esmond K. Scott, Village Manager
CC: Tanya Wilson, Assistant Village Manager
DATE: 12/19/2022
RE: Resolution for the Ad Hoc Program for the Public Information Committee.
BACKGROUND
Miami Shores Village has developed an outreach program over the years to educate the
community concerning matters pertaining to floodplain management and to highlight the
importance of flood mitigation to the community. This outreach has included active participation
with Miami-Dade County and input from volunteers and community stakeholders. In accordance
with the 2017 CRS Coordinator’s Manual, the Miami Shores Village determined the importance
of developing its own Program for Public Information to further strengthen the Village’s
outreach program.
In October 2000, the Miami Shores Village qualified for the Community Rating System (CRS)
Program. CRS is a component of the National Flood Insurance Program (NFIP). It provides
reductions in flood insurance premiums for residents and businesses within participating
communities. The reductions are based on community floodplain management programs,
including public information activities. To keep those discounts, communities must continue to
implement their programs and provide status reports to the NFIP each year. Since entrance into
the CRS Program, the Village has prioritized the dissemination of flood-related information to its
residents and businesses. Over the years, the Village has expanded this outreach to include,
among other items, a monthly newsletter to all buildings in the community and numerous
outreach items using electronic media.
The Miami Shores Village has emphasized not only the life and property protection components
of floodplain management but also the natural and beneficial functions of floodplains and the
maintenance of open space. Furthermore, it continues active compliance with the MS4 program
Miami Shores Village
10050 N.E. SECOND AVENUE MIAMI SHORES, FLORIDA 33138-2382
TELEPHONE: (305) 795-2207
FAX: (305) 756-8972
Lazaro Remond
Neighbor Services Director
(Municipal Separate Storm Sewer Systems). The MS4 program is part of the US Environmental
Protection Agency’s efforts to reduce pollution caused by untreated storm water runoff.
The Village is pleased that its efforts to disseminate flood hazard information can not only prove
beneficial to the Miami Shores community through mitigation of the hazardous effects of
flooding, but they can also be beneficial in maximizing credit in the CRS program by
conforming to the PPI standard outlined in the 2017 CRS Coordinator’s Manual.
SCOPE
The Ad Hoc Program for Public Information Committee is comprised of both key staff members
from pertinent departments as well as community stakeholders representing pertinent professions
in the Village. The meetings were held virtually via Zoom. The Ad Hoc PPI Committee members
is composed of four stakeholders and four Village staff members.
Ad Hoc PPI Committee - Miami Shores Village Stakeholders:
Sindia Alvarez currently serves as Permit Technician in Bal Harbour Village. A Permit
Clerk professional for years, she serviced the Miami Shores area for almost 8 years. In this
capacity she not only gained experience working with contractors, but also developed an
understanding of the specific opportunities and issues facing Miami Shores Village.
Yasser Linares currently works in the Miami-Dade County Water and Sewer Division as
a maintenance repairman for sewer and storm drain infrastructure. He previously worked
in the private sector cleaning, inspecting, repairing and maintaining storm and sewer drain
infrastructure and pump stations.
Amy Llende, representing the insurance profession, is the owner of Shores Insurance
Agency in Miami Shores. A licensed insurance agent in the State of Florida, Ms. Llende
purchased the agency in 2016. She previously worked for Allstate Insurance Company for
several years in their corporate headquarters, located in Northbrook, Illinois.
Dwayne Martin, a resident and property owner in Miami Shores Village, is also a business
owner. He has lived in Miami Shores Village for 3 years and has serviced the Miami Shores
area for 7 years through his current business.
Ad Hoc PPI Committee - Miami Shores Village Staff:
Yessie Diaz serves as the Social Media and Marketing Manager for Miami Shores Village
and has been a staff member for 6 months. Her previous professional experience has
included over 10 years of serving local municipalities as well as sports organizations.
Christopher Miranda currently serves as Public Works Director. A public servant for
15 years, he has serviced the Miami Shores area for 7 years.
Ishmael Naranjo serves as Building Official for Miami Shores Village and has been a
staff member for 9 years. His previous professional experience has included real estate,
construction management, and emergency response.
Lazaro Remond, CFM, is the Chair of the PPI Committee and serves the Village as both
its CRS Coordinator and Neighborhood Director. A public servant for 18 years, he has
serviced the Miami Shores area for 6 years.
CRS Max Consultants served as facilitator of the PPI process.
Assessment of Public Information Needs
The Committee’s first meeting was held on September 23, 2022. Following welcome and
introductions, the meeting began with a brief introduction concerning the National Flood
Insurance Program, the Community Rating System, Activity 330 Outreach Projects and Activity
370 Flood Insurance Promotion. The Ad Hoc PPI Committee then began by assessing the
community’s public information needs.
The Committee agreed that certain messages addressing various projects are and should continue
to be disseminated to the entire community. The Committee confirms the need for increased
advisement of the flood hazard throughout the community. The Committee chose the following
target area for more intentional directed outreach.
Target Areas:
1. Target Area #1: Repetitive Loss Areas: The Village has unmitigated repetitive loss
properties. These properties are located within repetitive loss areas, which are designated
by the Ad Hoc PPI Committee as target areas. At least one special outreach project needs
to be completed annually to these areas.
2. Target Area #2: Flood Prone Areas: There are 5 flood prone areas in the City that are
designated to undergo capital improvements to improve their drainage. These areas
together comprise a target that can be well served by focused outreach.
3. Target Area #3: Coastal Areas: Coastal areas on Biscayne Bay have additional risk
because of their proximity to storm surge and the potential of rising water.
Target Audiences:
The Committee recognized several additional target audiences that particularly need flood hazard
and flood protection information.
4. Target Audience #4: Insurance Agencies: The Ad Hoc PPI Committee considers
the promotion of flood insurance to be crucial in the Village’s flood mitigation efforts.
Accordingly, insurance agencies are considered an important target audience.
5. Target Audience #5: Banks and Mortgage Companies: Banks and mortgage
companies often exert the primary influence to encourage flood insurance. Accordingly,
the Ad Hoc PPI Committee considers this to be an effective target audience.
6. Target Audience #6: Real Estate Agencies: Real estate agencies are important
because they oversee the sale of properties and can serve to alert buyers to flooding
potentials.
7. Target Audience #7: Homeowner Associations: This population can benefit from
flood hazard information. One project to this group will include sending the Village’s
flood hazard brochure by email to the presidents and/or managers.
8. Target Audience #8: Renters: Though renters do not typically carry flood insurance
on their buildings, they need to know that flood insurance is available for their belongings.
9. Target Audience #9: Chamber of Commerce Businesses: The business community
in the village would be especially vulnerable to flooding, considering the impact of
flooding on both the property and the business operations. The Chamber can serve as an
additional means to provide outreach to this important target.
10. Target Audience #10: Village Businesses: With apparently only 9 business
policies in the Village, it appears clear that Village businesses need to be a target audience.
Because the Village has business email addresses, outreach can be done efficiently by
email.
11. Target Audience #11: Contractors: Contractors need to realize the importance of
flood mitigation. Because the Village Building Department has extensive contact with
contractors, this audience can be impacted efficiently
The designation of “target audiences” is intended to assist the Village in its determination to
focus upon strategic audiences to make the communication efforts as effective as possible.
Inventory of Other Public Information Efforts
Table 1 is an incomplete listing of other public information efforts, many of which are
undertaken by agencies other than those under the direction of the Village government. Some
of these may not specifically entail flood mitigation information but may serve as additional
avenues to disseminate information.
Table 1. Inventory of Other Public Information Efforts
Organization Project
Miami Shores Village Monthly newsletters
Miami Shores Village Handouts and brochures at various locations
Miami Shores Village
Facebook, Twitter and Instagram
Next Door account
Press releases
Website
Village Building Department Map inquiry service
Village Public Works MS4 Projects
South Florida Water Management District Numerous flood mitigation outreaches
Insurance agencies Handouts on flood insurance
Miami-Dade County Numerous flood mitigation outreaches, including website, flood safety map and emergency management outreaches
The Committee recognizes the benefit of utilizing stakeholders to disseminate information.
Insurance companies, for example, can be a particularly effective means of outreach.
Topics, Messages and Outcomes
After assessing the Community’s flooding information needs, the Ad Hoc PPI Committee
identified the following topics and priority messages for the PPI. Each message has a desired,
measurable, outcome, as shown in Table 2 on the next page.
Table 2: Topics, Messages and Desired Outcomes
Topic Message Outcome
1. Know your flood hazard 1. You can contact the
Neighborhood
Services Department (305) 795-
4861 for help determining
if your property is in a flood zone.
More map information
inquiries
2. Insure your property for flood
hazard
2A. Insure your property.
2B. Review your insurance
policy to ensure it provides
adequate flood damage
coverage.
2C. Storm surge damage is
not covered by homeowners
insurance. You need to
purchase flood insurance to
be protected.
2D. Major changes in flood
insurance methodology have
begun, making your CRS discount
more important than ever.
Increase in the number of
flood insurance policies
3. Protect people from the hazard 3A. Do not drive through
floodwaters.
3B. Turn around, don’t drown!
3C. If you lose power at your
property, turn off all major
appliances.
Fewer cases of loss of life
or exposure to danger
resulting from floods.
4. Protect your property from the
hazard
4A. Protect your property by
sandbagging areas vulnerable
to the entry of water.
4B. Valuables, furniture, and
important
appliances may also be moved to
help lessen damage if a flood occurs.
Reduced property
loss due to flooding
5. Build responsibly 5. Be sure to talk to the Village’s
Building Department at 305-795-
Reduced number of
building department
Other Public Information Initiatives
The Ad Hoc PPI Committee acknowledges the importance of advertising through public
information venues the various outreaches that the Village offers, some of which are credited in
the CRS program under other activities. In particular, the Village will advertise the following:
• Activity 340 (Hazard Disclosure): The PPI Committee recommends advising real
estate agents of the state’s hazard disclosure requirement for coastal communities in its
annual targeted outreach.
• Activity 350 (Flood Protection Information): The PPI Committee recommends the
Village enhance its website to cover all the messages chosen by the Committee. FEMA
publications and locally pertinent documents are cataloged at the Public Library.
• Activity 360 (Flood Protection Assistance): The PPI Committee recommends Village
staff members provide one-on-one advice to anyone interested in protecting their
building from flood damage. Some instances would involve a site visit to allow staff to
examine onsite a local drainage condition. The PPI Committee recommends the Village
should offer these services to the community and should advertise the services,
including site visits, in the flood hazard brochure at least annually, on the Village
website and through additional electronic-based advisements.
• Activity 540 (Drainage System Maintenance): The “No dumping” regulations should
be advertised on social media at least annually. It should also be advertised on the
Village website, and in the Village newsletters.
Projects and Initiatives
2204 before making any changes on
your property.
citations for
unauthorized changes
6. Protect natural floodplain
functions
6. It is important to appreciate
natural floodplains. Please help keep
these areas open and clean!
Increased support for
protecting natural
areas
7. Prepare for hurricane 7. Begin gathering emergency
hurricane supplies by June 1.
Enhanced preparation for
hurricanes
8. Protection of power lines 8. Trim back vegetation growing
closer than 6 feet away from power
lines.
Reduced disruption of
power
9. Flood insurance advice
9. Place important documents
inside sealed plastic bags or other
waterproof containers.
Improved recovery after
flood event
10. Flood warning
10. Stay alert by monitoring the
local news and weather reports and
sign up for emergency alerts.
Enhanced response to
imminent flood events
The Ad Hoc PPI Committee identified 27 projects and initiatives that could be implemented. These
are organized by target audience and messages in Table 5.
Flood Response Preparations
In addition to projects that are implemented every year, there are projects that will be implemented
before, during and after a flood. These projects are ready for reproduction and dissemination after
a flood warning. The Flood Response Preparations document includes numerous outreach projects
the Village could use, as may be deemed appropriate. These projects are briefly described in this
PPI at the end of Table 5.
Implementation, Monitoring and Evaluation
The various responsible parties listed in Table 5 will begin immediate implementation of the
projects included in the PPI. The CRS Coordinator will monitor the projects as they are developed,
as well as their results. He/she will record inputs from Ad Hoc PPI Committee members and
suggestions from other Village employees and stakeholders participating in the activities.
The Ad Hoc PPI Committee will meet at least once each year to review and evaluate the
implementation of these projects and initiatives. At that time, the status of the projects will be
explained and progress toward the outcomes will be discussed. The Committee will recommend
to the appropriate Village offices and the stakeholders who implement projects whether the
projects should be changed or discontinued, or whether additional projects should be added. The
evaluation will be recorded in an annual report and submitted to the Village Council. The outcomes
and revisions will be submitted as part of the Village’s annual recertification package to the
Community Rating System. An annual review and evaluation of the Flood Insurance Promotion
component of the PPI will be included in this document.
Flood Insurance Promotion
In addition to serving as the Village’s Ad Hoc Program for Public Information Committee, the
members chose to function as its Flood Insurance Promotion Committee. The Committee was
structured with this purpose in mind; all CRS Committee membership requirements are met. Flood
Insurance Promotion was the primary subject of the Committee’s second meeting, which was held
on October 21, 2022.
The Committee’s insurance representative, Amy Llende, explained the significant implications of
Risk Rating 2.0, which will impact the distribution of flood insurance cost in the country. Because
the Miami Shores Village is situated on Biscayne Bay, many properties are located near water.
Because that factor is important in determining the cost of flood insurance under Risk Rating 2.0,
this community will likely see higher flood insurance rates over the next years. Discussion ensued.
Following is an assessment of flood insurance in the Miami Shores Village.
Flood Insurance Coverage Assessment:
Tables 3 and 4 below provided helpful information to assess the Village’s flood insurance
coverage.
Table 3: Flood Insurance Coverage by Flood
Table 4: Flood Insurance Coverage by Occupancy
Based upon the data shown above and the knowledge of the Committee members, following are
some of the specific assessments made:
• The percentage of flood insurance policies located outside the Special Flood Hazard
Area is notably high (32%).
• By far most of the paid claimed losses were provided to homeowners in the A Zones
(78%, for a total of $2.1 million).
• The high proportion of policies and paid losses for single family residences is
reflective of the fact that the village is largely comprised of single family households.
• There are very few (9) policies for businesses.
• As a community, flood insurance coverage is not high. With a population of over
11,000, there are only 704 policies in force.
• There is clearly room for additional flood insurance coverage.
Coverage Improvement Plan:
Because the Village has elected to incorporate its coverage improvement plan together with its
PPI, most of the required elements for the plan have already been covered in the previous pages of
this report.
Identification of Target Areas and Target Audiences
The Committee elected to follow the recommendations of the PPI to guide the target areas for
flood insurance promotion. Accordingly, the Committee chose the same target areas and
audiences. These target groups are listed below:
Target Area #1: Repetitive Loss Areas
Target Area #2: Flood Prone Areas
Target Area #3: Coastal Areas
Target Audience #4: Insurance Agencies
Target Audience #5: Banks and Mortgage Companies
Target Audience #6: Real Estate Agencies
Target Audience #7: Homeowner Associations
Target Audience #8: Renters
Target Audience #9: Chamber of Commerce Businesses
Target Audience #10: Village Businesses
Target Audience #11: Contractors
In addition to the activities already identified in the previous sections of this PPI document, there
are other activities being implemented to promote flood insurance. For example, insurance agents
typically promote the purchase of flood insurance. There are typically informative brochures in
local offices, and there are incentives to provide flood insurance. Additionally, this community
receives FloodSmart commercials on television.
Projects Designed to Increase Flood Insurance Participation
The Committee identified the following additional projects designed to increase flood insurance
coverage.
1. Letter from Mayor: One key component of the coverage improvement plan is the letter
from the Mayor to all properties in the village encouraging residents and businesses to
consider purchase of flood insurance. This project can be distributed by printed and/or
electronic media.
2. New residents welcome brochure: The Village has a trifold brochure it provides to new
residents to apprise them of important information. The Committee recommends adding
flood insurance promotion materials to the brochure.
The PPI Committee determined there was a pronounced need to emphasize the fact that, as
windstorm/hurricane insurance is not included in a basic homeowner’s insurance policy, neither is
flood insurance. Neither basic homeowners nor windstorm/hurricane insurance covers storm
surge.
Technical Assistance
The Village is committed to providing technical assistance pertaining to advising people who have
questions about flood insurance. This service will be advertised to the entire community in the
community’s monthly newsletters.
FISCAL IMPACT
The proposed request will have zero cost to the village. If approved the proposed initiative will
result in the Village’s ability to reduce its score to a rating of 6 which results in a 20% discount on
each resident’s flood insurance policy. This is estimated to be an aggregate savings of $149,711.00
for village residents with flood insurance coverage.
RECOMMENDATION
Staff recommends approval of this resolution of the Village council of Miami Shores Village,
Florida, approving and adopting the program for Public Information (PPI) document, the flood
insurance coverage improvement plan, and the PPI Committee members as required by National
Flood Insurance Program in its Community Rating System. This resolution is critical in order to
ensure that the residents of Miami Shores have access to the information they need to protect
their safety, quality of life, and property from flooding.